The Mind Your Step program was started in 2019 at Amazon warehouses, fulfillment centers and delivery stations. The program is for all Amazon Associates (AAs). AAs are issued an annual credit to shop from a curated selection of safety shoes.
The logo was used in Houston on promotional t-shirts, flyers and collectable pins. The illustration was created with Adobe Illustrator and arranged in Photoshop. 3D typography in an ice cream color pallet and a guest spot from Danbo.